The Expression Of Visual Information In Motion Graphic Design

In this modern and information-oriented society, there are various kinds of production andconsumption of information, especially in the visual way. Its impact is so powerful that peoplefeel urgent to improve their visual perception and cognitive abilities of information. Amongthem, the motion graphic design enjoys high reputation by its vivid visual expression andadvanced information technologies.Therefore, this article starts with the role of visual information that is considered to be a wayof information delivery. Then working as the foundation, the visual theory helps to study anddiscuss the characteristics, advantages and future development of motion graphic design. Inaddition, though the motion graphic design can be simply translated into Chinese as"动态图形设计", it is quite difficult to get its accurate translation and its exact definition. Because it's notthat visible in the digital media development. Besides most people are more concerned about itstechnology, especially the sequential composition. This essay is written to help more designersto break through their conventional thoughts and get into a new world of motion graphicsdesign.In the beginning of this essay, the importance of visual information has been drawn by itsartistic expression, scientific exploration and commercial test in the course of the evolution. Inthis course, the role of visual information in time and space has been fully played, at the sametime it extends the viewers'visual aesthetics of information and enhances their cognitive abilities.The exploration of graphic design characteristics begins from its birth, while the design of movietitles emerges from the poster design, before they have been gradually used in various fields.With the help of InformationIntegration, visual information is presented in a more dynamic wayand its function transfers into the direct visual information with certain logic and also integralimage and emotional experience with impression. Visual signals stimulate the viewers'eyes toaccept and cause their visual attention, while motion design integrates space and time as well assenses the overall image combined by pictures, words and scenes, thereby establishing the visualfocus and rhythm to fully help the viewers to receive the cognitive information and emotionalinformation. Technology makes it possible to implete the dynamic graphic design. The threestages of production, that is, shooting, producing and playing, allow the viewers to know more about the technical process. Guiding by the concept of "beautiful" design, the dynamic graphicdesign bloom its dazzling brilliance. Dynamic narrative, the beauty of technology and its overallbeauty of the image are reflected in the form of the outstanding advantages of its uniqueaesthetics. Through the designer's processing, graphic design in the dynamic information ispresented and meanwhile it can be quickly passed and easily simplified so as to interest theviewers and eventually integrate into the viewers'feelings. Only by this way can people cultivatetheir visual literacy and achieve effective and various visual culture. Finally, from the prospectof the development of visual information, the motion graphic design can enjoy a bright future bythe correct, positive and healthy values.