Research On Influence Factors To Customer Satisfaction Of Gewara Mobile Client

With the rapid development of science and technology, business model which is emerging in different ways is totally used by most companies. From the Internet technology to the mobile Internet technology, the mobile Internet will permeate in people’s future life. Authority announced that the market scale of mobile Internet reached2135 billion RMB in 2014,with year-on-year growth of 116%.At present domestic traditional industries are turning to the mobile Internet, and launching mobile client, and the traditional film industry also launched the new business model——Gewara mobile client. In the intense competition and the more increasingly new product, customers pay more attention on the quality of the mobile client. So the customer satisfaction of the Gewara mobile client is the question which the firm industry should be focused on.Gewara mobile client is one of the earliest established mobile clients to buy the tickets. The thesis established the model by studying the recently results of the customer satisfaction and combining with the specific factors of the mobile online group-buying and the mobile client. We first designed the structure model, set up the index, sent the questionnaire and analyzed the questionnaire by SPSS21, and then finally confirm that the factors of the main customer and ensure the seven relevant variables, the main variables including the design of the mobile client, pattern of payment, the way of marketing, the quality of cinema service and so on. In the end, the thesis determines the positive relationship between the variables and customer satisfaction. Finally, to use the main factors, the thesis finds out the method to promote the development of Gewara,especially to improve the satisfaction of Gewara mobile client. And we also hope that the thesis promoter the development of mobile client.