| Robert K. Merton had "fantastic" discussed "shoulders" of the metaphor, his meaning is science is not standing in the giant foot worship their ideas and works. But when I stand on the shoulders eager to see farther, this explains, why we have repeatedly stressed the value of "accumulation" and "theory". In the process of academic research, in fact, every one of us is looking for our shoulder". The giant is not need careful interpretation can be found everywhere, and we choose the aura. This study as a documentary within the field of view, after the discovery of a CCTV documentary the laws and characteristics of the construction of a "cultural symbols" with, reading the symbol theory, that stood on the shoulder of the Roland Barthes, can reveal more about CCTV large-scale documentary film and the spread of "secret", which is also the method on level of theoretical significance.CCTV is our country produced the largest platform for large-scale documentary, after the documentary'industry rose to the height of the national revitalization of the cultural industry and national soft power communication center, for the study of documentary is springing up, along with the birth of excellent documentary works in practice and the emergence. After long-term documentary theory study and observation, first of all, the author put forward the hypothesis, namely CCTV documentary except with advanced technology, multiple, long surface characteristics, on the topic has symbol "tendency", such as "Forbidden City", "Summer Palace", "DunHuang", the Silk Road "," Peking Opera "," HuangShan "," Peony "and so on. To prove this hypothesis from the statistical significance, the author from the CCTV released "30 years 30 documentary" list, CCTV network for award for its outstanding documentary statistics of this two perspective, were calculated, find two perspective that the conclusion is consistent, namely to "symbol" construction of CCTV documentary accounted for about half of the proportion of the number of CCTV documentary. On the other hand, seize the Beijing Normal University Teacher Wang Yichuan et al in 2010 on the symbol of Chinese culture awareness a ranking, with the existing CCTV documentary form correspondence, ranking on the former cultural symbols, relative more will have the same name as the documentary appeared, and these documentaries are basically large documentary. After observing this phenomenon, the author has carried on the research to its internal mechanism and reason.The first chapter is the introduction part, gives an overview of the proposed on the issue of this paper, literature review, research significance and innovation. The research methods for statistical analysis,research method, logical analysis method (proposed), text analysis method. The second chapter is the CCTV documentary and Chinese cultural symbols become attached to, this part of the related concepts were to clarify the definition, and from the macro analysis of relationship between CCTV documentaries and cultural symbols "way and responsibility". The third chapter is the emphasis of this study, Roland Barthes'about the image of the second level symbolic Signification System from the beginning the author proposed the viewpoint of this paper:documentary CCTV "cultural symbols" symbolic internal rules is tertiary signified chain construction, and according to the "chain of the source", "chain of the structure", "chain law" three aspects launches the elaboration. The fourth chapter is to the three-tier to chain construction in the process of metaphor and ideology penetrates into the interpretation of the discourse, to dispute already for a long time for the documentary metaphor and ideology from the symbol perspective are preliminary discussed. The fifth chapter is the interpretation of this "cultural symbol" the necessity of the construction method, from the one-sided, the symbol, the text flowers, the power of four aspects of interpretation. The last chapter is the sixth chapter, mainly discusses the lack of large-scale documentary CCTV and turn to "cultural symbol" construction, this is a summary and Reflection on this.The study concludes, about 1/2 of the CCTV documentary is in large "symbol" in the form of cultural symbols and the higher the awareness more film and its corresponding; this three sign of chain is extended in Roland Barthes two level image refers to the theoretical basis of the system the documentary range, is the symbol of a regular CCTV cultural symbol of construction of the documentary interpretation, the specific forms:the first level is the symbol of physical layer, technology layer problems emerge here of the documentary, the second level for the historical and cultural narrative layer, the CCTV documentary in the historical narrative as the basic characteristics, and involves metaphor the concept of the third level for the rising level of discourse, the national cultural identity and national cohesion, Chinese culture has a long history of ideology attribute with various parties Type; level three refers to the chain rules can be further expressed as "cultural symbols", "Chinese physical culture"essence"cultural self-confidence" national identity, this means the process of law, and all means the process indispensable, all cultural symbols into national collective discourse; the reflection level, this large to construct "culture" the main symbol of CCTV documentary lacks constructing and contemporary cultural symbols China lack of imagination and visual field and audience audience estrangement, fast-paced thinking leads to refers to strand breaks also affect the spread effect; in order to construct the deconstruction, in recent years, due to the construction of the continuous chain refers to the common, CCTV to seek a breakthrough, and this is reflected in a civilian gas to break the national discourse, the story of the strategy to the digestion of grand history And international perspective to to let go of national culture right of such characteristics; CCTV documentary by historical narrative method for their own cultural symbols to construct, although seemed to lack a clever characteristic. But the author thinks, because the Chinese documentary film career has just started, this is as to do research before must do a "Literature review" to comb the history of research on the issue as. Only in this way can we based on the solid historical foundation, to create more new, sophisticated, very artistic masterpiece. |
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