Chinese Documentary Industry Chain Status Quo Construction, Analysis And Strategy

CCTV Documentary Channel broadcast on January 1,2011. This is the first national broadcast of a national documentary channels, but also a global covered of the first professional documentary channel. This reflects the nation attaches great importance to the development of the documentary. This also brings new opportunities and new ideas to develop the Chinese documentary. Today, in the process of mass media gradually to a small minority and professional, the industry put their attention to the market value of documentary.If you want to activate the whole documentary market, we must make an inventory of production, broadcasting, marketing and other aspects of resources. In background of a new era, the industrial chain as a response to fierce competition in the new organizational model, is the most powerful resource to follow the market and become bigger and stronger.It is an immediate and crucial project to seize the opportunity and accurately analyze the developing characteristies of Chinese documentary industry, to explore the developing rules of Chinese documentary industry, to promote the booming of Chinese documentary industrial chain and Chinese documentary industry and to make Chinese documentary industry competitive in global market.This article selects Jiangsu Eudaemonic Blue Ocean Movie Co., Ltd as a sample, which to observe the development of Chinese documentary industry. The logical starting point of this article is the analysis of Chinese documentary industrial chain, to combine the present condition of Chinese documentary industry with the practical experience, to study all aspects of the documentary industrial chain, and to be comprehensive analysis of the environment in Chinese documentary industry, such as China's policy, media, technology. Based on these studies, this article will summarize the current characteristics of the industrial chain of documentary, and construct the ideal model of the documentary industrial chain, propose the construction strategy of the Chinese documentary industrial chain.