Study On Communication Strategy Of Television Adaptation Of The Internet Novel With The Background Of Media Convergence

Cooperation and interaction between different media is gradually expanding from the initial fusion technology to media production,communication platform,media organizations,business and other areas.Integration of multiple resources,complementary advantages of cooperation among the media has become the consensus of different media.Driving under media convergence,Network literature with their own advantages in resources derived gradually to film and television,publishing,games,animation,etc.In the network literature development process of industrialization,Television Adaptation Of The Internet Novel is the combination of Network literature and film industry.In recent years,elevision Adaptation Of The Internet Novel change rapidly and became the leader in the domestic drama.From 2014,"Shanshan laichi","He yi sheng xiao mo","Hua qian gu" and other types of Television Adaptation Of The Internet Novel usually refresh TV station ratings high and record the amount of network-on-demand recording playback of the Video site.Television Adaptation Of The Internet Novel changed except with the popular Internet novel itself rich subject matter,a large audience base,lower adaptation costs and other factors,the media follow the development trend of media convergence,taking advantage of the integration of multimedia resources and interactive cross-media platform closely relationship.Spread from the body,communication channels,content selection,audience propagation effects,Media Convergence affects not only the every aspec of the communication of the elevision Adaptation Of The Internet Novel,but also affect their production of content,the audience guide,select the communication strategy on marketing.In the paper,the trend of media convergence will be as a background,elevision Adaptation Of The Internet Novel will be the research object.Through policy interpretation and dissemination of research of the communication process of elevision Adaptation Of The Internet Novel and analyze the impact of media convergence on the network changed the novel television screenwriter drama developmentReading the current problems of television Adaptation Of The Internet Novel,predict the future development path of elevision Adaptation Of The Internet Novel.