Research On Intangible Culture Transmission Of The Dongyang Wood Carving Based On Memes Perspective

This design topic is” Research on Intangible Culture Transmission of the Dongyang Wood Carving Based on Memes Perspective”,which is the protection and communication research for the Intangible cultural heritage-the Dongyang Wood Carving on the basis of the theory of memes,and to achieves the goal of cultural transmission through the form of APP.It has be carried on the classification and analysis to the memes of the Dongyang Wood Carving,and to be used in the design according to the development.The promotion and operation of the design can be promoted and spread the development of the Dongyang Wood Carving culture effectively,and be hope to provide the new ideas and reference to the protection and transmission of the intangible cultural heritage.Demand research report,with the theoretical research and investigation for a Starting point,the design has be carried on the research and analysis to globalization and the domestic cultural protection and the present situation of the cultural product.I found it is not clear to discover and extract the cultural connotation when the cultural product to be designed.Therefore I proposed to use the meme theory as theoretical support for the design point and design direction.Literature research report,according to the theoretical research system of this topic,I studied the theory of memes,the present situation of the intangible cultural heritage protection and the Dongyang Wood Carving culture protection status.Through reading related books,documents and information,I cleared up the information of the memes theory research at home and abroad and the intangible cultural heritage protection situation,and summarized the existing protection methods and problems of the Dongyang Wood Carving.That is provided sufficient theoretical support for the design.The design process practice report,the main purpose of this design is completed the work-the digital protection APP design of Dongyang Wood Carving with the theory of memes as a guidance.In the early design stage,I have finished the apply of the memes for the advantages and innovative analysis of Dongyang woodcarving culture protection products design,and done the transmission experiment,and made the evaluation of the experimental results.According to the design demand,the Dongyang woodcarving culture memes was classified into strong memes,weak memes and variation of memes,and parsed,which was Provided the theoretical basis for the follow-up design work.At the last,I completed the design of Dongyang woodcarving digital protection mobile APP interface,which is based on the iOS system.In this design,the Dongyang woodcarving memes were presented by digital play.The transmission and rendering of the weak memes was paid more attention,and used the strong memes to assist the transmission of the weak memes.This design is discussed how to innovate and apply in the modern digital technology environment based on the theory of memetics,for example the Dongyang woodcarving.I hope the research can be played a role to perfect the intangible cultural heritage protection strategies and methods.