Research On The Inheritance And Development Of China Time-honored Brand Under The Background Of Visual Culture

Chinese,a country with a long history,with China's economic and social development,culture,education,thoughts and ideas of people's communication mode is also in changing with the change of society.Along with the human culture unceasing vanguard,human generation replacement of civilization is spread in a generation to generation,we also from the original graphic culture transition to word of mouth of culture,to modern society with visual center of visual culture,visual culture symbol constant development forward,we have experienced the process of cultural transmission the era of visual culture symbols into now the main mode.No matter has experienced too few years of temper,China Time-honored Brand culture image still maintained a national brand of its own unique characteristics and influence,this article attempts from the perspective of visual culture symbols to elements of the old Chinese name brand image design and time-honored brands deep brand design cultural background to study,to under the new background of visual symbols,to the old name of the inheritance and further development of made a more detailed study and discussion.Symbols are the characteristics of the.In the visual culture under the background of the new meanings of the inheritance and development of the brand cannot do without the brand and deep cultural.This paper to old and famous,for example,further summarizes the Chinese Time-honored Brand in visual culture in the context of the inheritance and development of the research,according to the China Time-honored Brand Symbol of its own characteristics,in line with the development of modern society,of China time honored brand design research.The development requires us to adapt to society,without losing influence and visual impact of the original,to join the cultural influence of the new visual symbols of the time-honored brand image,innovation,new change of market competitiveness the.This also can solve the time-honored brand image of the indiscriminate use of waste and resources development,and the international fashion if we want to study and solve the problem.