Research On Visual Innovation Design Of Macao's Time-honored Brand From The Perspective Of Cultural Fusion

This subject takes the time-honored brand of Macao as the research object,and conducts the research on the innovation and upgrading of the visual image of the time-honored brand in the context of the fusion of Chinese and Western culture in Macao.At present,the visual design level of the Macao's time-honored brand is uneven,especially in terms of cultural visual performance.The visual image of the well-established Macao brands lacks cultural tones and brand highlights.The cultural commonality improves the visual image of the old brand and realizes the enhancement of the cultural value of the old brand.Starting from the background of Macao's cultural integration,this paper analyzes the phenomenon of Chinese and Western culture coexisting in Macao and the characteristics of Macao's visual culture under its influence.To a certain extent,visual culture has also affected the visual image of Macao's time-honored brand,and further visual analysis of Macao 's time-honored brand.Due to the rich development of Macao 's cultural environment,its time-honored brand have different development models and cannot be generalized.Innovate in research methods.Macao's time-honored brand are classified into four levels: "original ecology","conservative school","evergreen school" and "characteristic school".In-depth analysis of their cultural visual performance and existing design problems for the four categories provides a direction for solving problems for further thinking about innovative strategies.Most of the time-honored brands retain the traditional inertial visual expression,but due to the modernization of brand development,the consumer group is younger,and some time-honored brands blindly modernize and rejuvenate the visual design in the process of visual image innovation,thus ignoring their cultural value.Show.This research breaks through the previous inertia,while grasping the trend of the modernization of the time-honored brand vision,combined with the direction of the entertainment and tourism market promoted by the Macao social industry and the long-term vision of the time-honored brand for international development,to realize the time-honored brand vision from the highlight of cultural characteristics and the pursuit of cultural value Modern innovation.It puts forward the practical enlightenment of visual design innovation of Macao's old food brands from cultural symbol innovation,cultural classic upgrade,design performance innovation,and cross-border joint innovation.After a series of theoretical analysis and strategic derivation,the design of the souvenir gift box for the cultural and visual innovation of Macao Juyuan Bakery was completed.This research and practice has an important guiding significance for the promotion of Macao Food's time-honored brand visual image,especially in terms of cultural and visual integration.Cultural heritage is the growth treasure of time-honored brand,and cultural characteristics are the visual highlights of time-honored brand.The realization of the modern integration of culture in brand vision is also a kind of inheritance and innovation in the era of culture in a certain sense,further realizing the cultural value of the time-honored brand.