Intangible Cultural Heritage Visual Identity System Design

As an important part of China's cultural heritage,intangible cultural heritage still represents the profound connotation of human culture.Liu Xiaohongas the province intangible cultural heritage Daye embroidery heritage,the work of exquisite craftsmanship,delicate embroidery,won many in the heavyweight awards,especially the work "nebula dream" with Shenzhou 11 flying into space,this is the first time our country's embroidery works boarded the space.However,as the only symbol of intangible cultural heritage brand,there is a lack of a complete brand visual identification system,which is not conducive to the publicity of Liu Xiaohong embroidery brand,and more unfavorable to the spread of intangible cultural heritage Daye embroidery.In this paper,in terms of Liu Xiaohong embroidery brand visual identification system according to the requirements of modern design,from the brand design elements and brand design principles,perfecting Liu Xiaohong embroidery brand vision system foundation design,the visual system application design part,in the process to apply the brand image to the spread of new technology,to attract the attention of more young consumer groups,help non-material cultural heritage of Daye embroidery Liu Xiaohong embroidery brand spread and popularization.