The Brand Design For Lingshang Art District In Changsha

With the continuous development of China's society, economy and culture, creative industries play an increasingly important role in China's economic chain. Art enclave, which take art as carrier, is not only an important part of creative industries, but also play a spesical roal in improving the environment of surroundings. With the unique artistic creativity, artists also create an unique art space in the atr enclave.Lishang Art District is such an art enclave, having artist studios, art exhibition area, sitting area, exchange area and some others functional areas. But it has not yet formed an organic sound business chain, thus it is in a transition stage from artisitc enclave to cultural creative park. At this stage, on the one hand, providing the artists a more comfortable, low-cost work communication space; on the other hand, due to the artist's unique artistic creativity, promoting the urban renewal.This project will finish the brand design of the Lingshang Art District. On the one hand, it will improve the overall visual image of the Lingshagn Art District, creating a collection of leisure, work, communicate as the artists' working and living environment. On the other hand, through the visual image design,Lingshang Art District will attract more businesses and artists, promoting its own development.In our project, first of all, we will make a research and analysis of the Lingshang Art District. Then, collect the theory of combined experience and similar designs as reference.Last but not the least, we will summarize the experience on the brand design.This design focuses on heritage protection and the overall visual image of the Lingshang Art District. Aims to establish the overall visual image of the arts district, provide a good working and living environment and promote the development of the art district and the surrounding environment.