The Researchment Of The China's Small Micro Cultural Enterprises Supporting Policy

In addition to relying on large state-owned cultural enterprise backbone, the rise of China's cultural industry also needs the support from thousands of small micro-enterprises, especially under such a condition of socialist market economy. The distinctive effects of small and micro enterprises in culture can be lied in easing the employment pressure, meeting the cultural needs of people, maintaining cultural diversity and other aspects. However, limited by the small scale, less assets, weak competitiveness, small and micro enterprise culture is difficult to obtain adequate social resources all the time, continuing to be squeezed in living space. Based on market failure theory, the theory of diversity and cultural survival in SMEs, the Government are supposed to establish policies to support the development and implementation. What's more, in consideration of the reality of Chinese small and micro enterprises culture special position in the market and the competitive disadvantage, it is of particular importance for the government to make up for market regulation insufficient and to promote the development of Chinese small and micro cultural enterprises.Although the history of supportive policy in Chinese cultural development of small and micro enterprise is not long enough, the political system is at a state of continuous development, the departments and regions involved are increasing, the enabling target turns to be clear gradually, and the unity seems to be strengthen as well. From a perspective of political development tendency, the policies to support small and micro gradually transfer from focusing on the "centrality" to "popularization", from giving back to "the weak and poor" to assisting "the superior" in the meantime, from operating "direct support" to "indirect support". There are a series of difficulties presented in Chinese small and micro enterprise supportive policy, like the high barriers for cultural policy to be set up, the weakness of the support from regional government, the inappropriate policy for servicing, the deficient collaboration related to the regulatory compliance between the departments and agencies, the lack of unified coordination mechanism and effective legislative supervision, the inadequate publicity of policy information and so on. The main causes of these problems include that the main structure of policy appears to be too complex, the financial institutions are short of enthusiasm to cooperate, the legal basis still required to be reinforced to improve, the development of small micro-enterprise culture still remains in the initial stage, the single publicity for policy information is no more available in the emulative environment. But the small and micro enterprise in United States, China and Japan SME do well in the development of supportive policy, which typically gives a revelation for China. Totally, they have possession of efficient policy implementation system, a decent legal safeguard system and a comprehensive supportive system. On the basis of China's reality and the inspiration from others' experience, it is high time for the government that they should strengthen the principle of supporting the small and micro enterprises, pay attention to assess the effectiveness of policies and innovative the political implementation. Besides, the government ought to keep on placing a hand on the economical policy, improve administrative laws and regulations, carry out the completion of government policy, bring forth new ideas to the supportive services, expanding its content and scope among small and micro enterprise.