A Study Of Innovative Design Of Nixing Pottery Products Based On Modern Design Ideas

Qinzhou Nixing Pottery is the "China Protect Of Geographical Product". The material is collected from both sides of the Qinjiang River and it is manufactured by traditional process, which has a unique material and regional characteristics. In recent years, there are many research about Nixing Pottery industry and related products, but most of the research focused on the Nixing Pottery arts and crafts, and the research content are very traditional. The product design and development have space to be improved. This paper starts from the perspective of product design, combines modern design concepts and innovative product design, in order to get feasible new thoughts of Nixing Pottery and theory to guide the product design.This thesis sums up the existing problems in Nixing Pottery product design are ignoring product function and aesthetic demand, by the study of Nixing Pottery with material and product technology, process, shape, decoration and cultural connotation as well as the contents. According to the relationship between three levels of the design objective, function, ease of use, happy, using the modern design concepts of function, the humanity, and the esthetic into the Nixing Pottery producr innovation design strategy. First, according to the category of product Function, to analysis the relationship between function and material, craft process, be the guidance for Nixing Pottery product innovation design by the modern design concepts, explore Nixing Pottery "what can do", widen the species of product and extend the function. Second, humanization concept focus on the Human-centered, design from the physical and psychological needs in the modern ceramic products, user ergonomics, regional and cultural factors, explore Nixing Pottery "what need to do", make design to conform the needs of the modern population. Third, based on the modern aesthetic concept, fusing the Nixing Pottery of traditional culture to research the pretty shape, structural, beauty of form and explore "How to do", design the Nixing Pottery product shape, color, decoration and other modeling elements when protecting of the traditional process. Progressive research around three aspects, function andapplication of humanity and aesthetic concept spread out Nixing Pottery products innovative design. Finally summarized the new modus of functional diversification in Nixing Pottery product innovation design, the methods of consider traditional people use habits and humanized design, and Nixing Pottery products simple modeling, modern style decoration and design following the logic design from product functional to meet ease of use, then the happy of product, will push Nixing Pottery product design to a new height.Using the modern design concepts into the Nixing Pottery product design, according to the obtained from the study of the design methods and ideas in product innovation design of theoretical guidance, refers to the practice of Nixing Pottery development new product or transformation of the old products, design meet the Nixing Pottery characteristics, in line with the modern people life demand of Nixing Pottery products. Keep the Nixing Pottery unique culture and style based on, improve product design innovation and market competitiveness, promote the development of nixing pottery culture industry.