Research On Innovative Design Of Purple Pottery Products In

The tao of China’s four big name built water purple pottery is the treasure ofChinese ceramic industry, it features a unique artistic value and calendar Shi Wenhuaat a suit. But now built water purple pottery industry in the process of the doublebenefit of transformation, economic benefit is suffering from a dilemma for manyreasons. The current building water purple pottery products causing the imitation,copy attack, lack of innovation design. Enterprise economic benefit, marketcompetitiveness is low, the market against the decrease of high value-added products.Although the rise of the tourism culture industry, a decaying building water purplepottery are now whole showing a sign of prosperity, but because the productionefficiency is not high, built water purple pottery products like "silver bowlChengXue" disappear when in the market influence and charisma. The purple potterybefore the innovative design, according to market feedback set user requirementspurple ceramic products, so beneficial to better understand the market demand, notblindly push new. Target customer is determined, using the innovation of this paperdesign for customers in product appearance, performance, and the psychologicalfeeling of bionic form design of product based on the specific method of positioningand implementation of prototype component model, further create form to express theoriginal type model of bionic form design and the operating model of substitution,division, merger, combination operation and so on. Existing examples, combiningmarket are combined machining. Finally it is concluded that the purple ceramicproduct innovation cases. In this paper, a new design thinking for the purple ceramicproduct opens the modern science and technology and the traditional folk craft folkculture with the combination of new course.