Exploration Of Plane Visual Language Expression Under The Influence Of Sensory Design

After more than a century of development in graphic design,we have been deeply rooted in the traditional image features and expression methods that we have formed.This article is trying to break the traditional expression of graphic design,trying to establish multi-sensory expression in graphic design.The reason is that,first,the rapid development of the material world has led to people's extreme desire for the spiritual world.Under such circumstances,traditional graphic design can no longer satisfy this spiritual support,forcing designers to start from the sensory perception of human emotions.Going to find a way out to evoke human precious sensory feelings as a compensation method;the second is that in the era of multimedia,the "screen" lifestyle is becoming more and more common in people's lives,including office computers,news phones,and books The use of mobile phones has become commonplace.This lifestyle has led to a qualitative change in the traditional graphic design communication method.At the same time,it has also caused the overflow of visual information and the lack of nutrition in the content of information transmission.The use of multi-sensory expression in graphic design,the development of information transmission from visual communication to multi-sensory communication,the increase in the channels of information perception,the increase in the efficiency of information transmission,and the enhancement of the quality of information transmission can alleviate the audience's "visual fatigue" Feeling.This article is based on graphic design,taking the relationship between graphic design and sensory design as the main line,analyzing and studying the multiple sensory coordination and three-dimensional expression in graphic design under the current information dissemination environment,grasping graphic design as a whole and helping people Form a diverse and perceptual understanding of things,make the information conveyed by graphic design comprehensive,three-dimensional,vivid and accurate,and make graphic design works appealing,contemporary and scientific.First,analyze the characteristics of sensory design and the basic role of using sensory design in design,and analyze from the psychological needs of the audience and the quality of information transmission as the starting point.Secondly,based on graphic design,define the scope of applying sensory design in graphic design,and use examples to analyze the characteristics of graphic visual language under the influence of sensory design to explore the expression of five senses in graphic design.Thirdly,the visual elements as the main body are used to study the plane visual factors under the influence of sensory design,and the ways of expressing sensory design are discussed from the text,color and graphics respectively.After that,through theanalysis of design materials,we explore the expressive ways of modern graphic design under the influence of sensory design.In addition,with the support of the above conclusions,the principles and methods of using sensory design in graphic design are summarized to provide theoretical and practical support for the sensory nature of graphic design.Finally,explore the development trend of graphic design through innovative ideas.Graphic design sensory is a new breakthrough in the research of graphic design innovation.It is an inevitable product with the development of science,technology and society.In the way of multi-sensory expression,it provides new development space for graphic design.This article hopes that through the study of sensory design,it will add new theories to graphic design and help designers create more sensory design works,so that designers can In the design process,the information transmission of design works is considered more from the emotional level,the connection between the design works and the audience is strengthened,and the content of information dissemination is more nutritious.