| "Fan movie" is the emergence of new words in recent years, although the industry has been to a certain extent, for it is the consensus, but not on the clear definition. This paper on the present situation of the domestic "fans" do a simple comb, and then in combination with the existing test data on the basis of the definition of "fans" confirmed and deepening, namely the "fans" is a highly personal or cultural products of particular groups to be taken on the basis of the film. The cultural characteristics of the products are already formed huge fans of the "circle" and have strong commercial properties. In addition, this paper also analyzed the characteristics and current situation of the domestic circle of "fans". They are more common "fans" faith stronger. Mainly displays in the consumer for them on the basis of the original artistic products consumption behavior for its derivatives also happened. Through the "fan movie" and "fans" definition and analysis, not only makes the relationship between the more obvious, and the consumption ability in the circle of "fans", value orientation, etc. Be able to show more clearly.This paper mainly studied the domestic "fans" to "fans circle" desire of satisfying. "Fans" desire is divided into three aspects: one is a sensual desire, a desire is thought. Moreover is belonging to desire. In chapter II of this article, the author mainly is the film and television audio-visual language tools, studies the domestic "fans" to the original artistic products in visual and sound effects on absorption and innovation. In the third chapter, the author in the narrative, and based on the idea of media fusion, and analyses the influence of "fans" written and innovation of the original folk products and "cross media flow". From another point of view, the section of the two is the main source of "fans" based on induction and summary. At present domestic "fans" mainly based on the popular song, "fans literature", such as cartoon network popular among young people and be able to generate widespread cultural products among them. As the goods are formed a circle of "fans", so the creation of film with high commercial potential value. In addition, because the differences between different text. "Fans" of the narrative and creative edge can be well met the desire of "fans".In the fourth chapter of this article, we through the analysis of the marketing strategy of domestic "fans" to discuss the "fans" to the circle of "fans" belonging to the satisfaction of desire. This article, “fans circle”, including the ownership of the desire: newness, engagement, satisfaction, sense of identity and a sense of accomplishment that five main aspects. At the same time, in the fourth chapter is based on the application of modern network technology, the popularity and the circle of "fans" have shown some of the new way of behavior, puts forward some new concepts, such as "to create", "targeted push", "information pyramid" and so on. In addition, this article also expatiates "fans" such as "big data", used by new technology such as "soft advertising" means to "fan movie" create a unique operation mode and in-depth analysis has been made to the new brand creation, which induces the worth of domestic film director in terms of their desire to "fans" ownership experience for reference.The industry of domestic "fan movie" the good is less, more criticism, some film scholars even a completely negative attitude, thinks "fan movie" is the commercial film and popular culture jointly created a "freak". The reasons for this phenomenon are that most domestic "fan movie" has a rough quality, lack of artistic value and the value concept of dislocation and many other deadly problems. With the prosperity of foreign "fans", to understand the contemporary situation of the domestic "fans", meet “fans circle”, increasingly complex relationship between desire and analysis is particularly urgent. |
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