The Research Of The Chinese Mainland Network Homemade Situation Comedy

The network homemade situation comedy is a kind of comedy which is produced by the major mainstream websites in mainland using the form of joint production and independent production.Internet and mobile internet is the commonly used broadcast channel for this kind of comedy. The network homemade situation comedy play a core role in the "Network drama" which was pull off since 2014, by now, it has become the most popular genre of drama. The network homemade situation comedy is different from the old-fashion TV situation comedy in artistic features such as narrative features, image style, broadcast channel, and the audience.The content creation and the features of broadcast channel for the network homemade situation comedy are discussed in detail in this Paper, the narrative features, Image style, broadcast channel, and audience are the core content of the research as well as the current problems of the network homemade situation comedy. We can devise three kinds of strategies for the future development of the network made of situation comedy.When talking about the narrative technique, we can see that the narrative subject of the network homemade situation comedy usually focus on the living condition of the young people,and it's usually presented in satirical terms points.The protagonist of the story is usually a young man with common background.The narrative language of these network homemade situation comedy contains popular network vocabulary.The Critic appeals to comment that network homemade situation comedy is lack of spiritual core with vague character.Network homemade situation comedy's narrative method is usually one way,some creative network homemade situation comedy even use disorderly narrative mode. The compact rhythm, the special editing model, the micro lens, the exaggerated acting, all these features forms network homemade situation comedy.The communication channels contain the network, TV, cinema. The main audience is the young people who watch network homemade situation comedy for fun or curiosity. The double way communication channel between the video site and the audience is another funny character of network homemade situation comedy.There are few disadvantage of network homemade situation comedy, firstly, the lack of innovation, many network homemade situation comedy use the similar idea, similar topic. Secondly, the connotation of network homemade situation comedy is usually vague with entertainment function. Thirdly, the profit model of network homemade situation comedy is lack of innovation.We can make suggestions according to current conditions of network homemade situation comedy. First and the most is the building of the regulatory mechanism which is an efficient system used for defending the unhealthy video and at the same time propagating the healthy creative idea. Second, the big data pattern developing strategy which is based on the content and the audience. Third, there is a customer pull business pattern which is widely used in modern business with a popular name OTO.After massive paper research and analysis, we can find that the lack of deeply research in this field. The document analysis is highly used in this research from the communication science angle. We hope that this Paper can provide reference for future development of the creation?broadcast marketing and healthy development of the network made of situation comedy with more attention and discussion.