The Research Of The World Cup Poster Design

Since the birth of the modern football World Cup more than half a century, no matter from the competitive level or cultural influence, the World Cup has been a model of development as the highest level of football in human history. As a carrier of the World Cup, the football World Cup posters bearing the athletics culture born from the start giving it a special mission, it spreads in the name of the competitive sports spirit, peace and love. Posters as commercial derivatives of the football World Cup, the spirit of sports and cultural implication abstract football posters in the concrete work. Based on the combination of football sports and graphic design as a cut into perspective, for the World Cup football posters are studied, and the change in the form of its development, and under the background of World Cup of sports spirit and cultural connotation. In this paper, in the field of sports and graphic design from a certain extent, has certain significance of complement, and the future China hosting the World Cup football competition poster design creation, has a certain reference value.Poster as one of the World Cup is an important part of the visual image, with its concise, clear and rich implication of the visual image, to convey to the World Cup football competition spirit connotation. Posters as a carrier of culture and the World Cup hosts national culture. Across the boundaries of the national, regional and language, and at the same time the World Cup football posters are also different design styles in different periods, the World Cup through posters can understand design ideological trend at that time. Football match is technical communication, play football and football posters are the countries of the world, and the area between the national culture and art style, the design level of communication platform.Problem with the World Cup soccer poster design research, this article through to the process of the formation and development of the World Cup football posters to explore, analyze a clear poster trajectory, let us more overall and comprehensive understanding of the World Cup football posters; Comprehensive analysis and in-depth exploration of the World Cup football posters characteristics, functions and a variety of visual language, from different angles comprehensive understanding to know the World Cup football posters; Through to the World Cup soccer poster design, poster design and the host country and the culture of the host city for the customs, the combination of the national characteristics. Finally, through the think of the World Cup held in China, to explore China's World Cup football posters to how to design, this part through to the Chinese characters, ink and traditional five colours of the five elements used to complete the charm of the World Cup football posters.