A Study Of Sports Culture Narrative In The Documentary "Football Road"

Football road is a sports culture documentary produced by CCTV and broadcast during the 2018 Russia world cup.It takes the football culture and development path of 11 countries,including Argentina,Britain,France,Iceland,Japan,Panama,Spain,Colombia,Qatar,Brazil and Germany,as the shooting object.Only one month after the broadcast,the total number of people covered has reached 1.32 billion,and the number of people discussed has reached 1.06 million,which is 6.5 times of the reading amount of similar football topics.In the 2018 Sports Media Award held by the International Association of sports journalists,football road won the bronze medal of documentary unit.In addition,he won the annual collection award and the top ten most influential documentary awards in China in 2018.The paper holds that the sports culture documentary "football road" has opened a new perspective: from the perspective of China to see the football road of all countries in the world,thus causing reflection and Discussion on the football road of China.The documentary is not only to let the audience know about football,but also to let them feel the passion and vitality that football brings to people.This paper takes "football road" as the research object,with narratology and communication as the main theoretical basis,and literature method,comparative method and case analysis as the main research methods,analyzes the narrative content,narrative theme,narrative characteristics and narrative language of "football road".First,narrative content: the contents of 11 countries in the documentary are summarized respectively;second,narrative theme: it includes promoting the common spirit of unity and cooperation,competition and struggle,peace and fairness in football,and spreading the football culture after localization of each country.Such as Brazil’s Samba football,Germany’s technology football,Japan’s cartoon football.Finally,the eternal topic of immortality of football is expressed through examples of Sharpe Kerns Club rebuilt after the air crash and Icelandic football rising in the difficulties and crises;thirdly,narrative characteristics: analyze the youth training culture of France,Germany and Spain from the perspective of narrative structure,analyze the Japanese high school football league,Spanish football League A and English Football Super League from the perspective of narrative style Fourth,the narrative language: the lens language,background music,contemporary sound and commentary of football road are analyzed.Through the above analysis,the narrative value and Enlightenment of football road are summarized: first,the spread of football road documentary during the 2018 World Cup in Russia has played a role in agenda construction,not only guiding the audience to think about the development of other countries’ football Road,but also conveying the unity,peace and inclusiveness of football culture and Sports spirit.Secondly,the documentary "football road" from the expression of narrative language and narrative content on the basis of international vision to return to local care,triggered the audience’s thinking on the Chinese football road.Whether foreigners come to China to teach football related knowledge,or Chinese people go to foreign countries to study,they are expressing the transformation of Chinese football,and Chinese people begin to accept foreign excellent football concept.In addition,this documentary also spreads the concept of "enjoying the competition process" to the audience in terms of the dilution of the results of the competition,which is also related to the gradual dilution of "gold medal awareness" in China in recent years.Only by enjoying sports without any utilitarianism can we realize the purest happiness.Finally,by reflecting on the football road of various countries,it is found that no matter what kind of football culture or football Road,they attach great importance to the cultivation of children’s football interest,the investment and development of youth training,and the shaping of players’ cultural literacy and personal morality.Back to football,the reason why football can become the most popular sport in the world is not only the aesthetic feeling of football itself,easy to arouse strong emotional experience,but also that football can bring a sense of group belonging.It is the football charm and sports spirit conveyed by the documentary that always attracts the audience.