Connection Between The Color Of The Print Ads And The Viewer's Emotional

Based on the creative design position to print ads as the research object,through the color different subjects such as physics,biology,aesthetics,design knowledge,on the basic principle of color and color psychology is analyzed and summarized,trying to illustrate using the basic principles of color in the print ads and important role.Studies suggest that the colour of the plane advertisement design application need to follow the principle of whole line,vivid and artistic,according to the three principles,summed up the print advertising design color expression,respectively from the perspective of physics,aesthetics,and biology,the advertising coloring to visual communication as the core,the advertising needs to see is easy to read,use of visual rules and aesthetic principles coloring.Different color can stimulate the people's thought and emotion,the advertising in different feeling,different consumers appear to be way of representing a set of material,of course,the designer also have each different,therefore in print ads,thoughtful and appropriate use of colour is closely watched.When people consume,they attract the deep impression that consumers care about color.In the end,the analysis of the design work,the composition of the shapes and the cultural Angle of color are analyzed.