The Strategies Of Popular Internet Novel Adaptation Imaging Under The Perspective Of Intertextuality

2015 Summer phenomenal drama " Hua Qian Gu " into the public eye, whether it is fiction, or drama of the same name online game has achieved great success.Especially the ratings of TV series Hua Qian Gu ", the amount of network broadcast,Weibo discussions on topics and economic benefits are far more than other network changed the novel. Its time to launch online games also show a good performance, and the drama echoes together to create value. As a super IP, the study of " Hua Qian Gu" is a valuable research.In recent years, the television which having adaptation of the network novel made rapid development, but the theory behind its. Network television adaptation of the novel appeared in a number of well-known works, but for this phenomenon summarized few studies. Image adapted especially current network novel has been toward the industrialization of the direction of development, profit model has also been gradually improved, but it is theoretically less attention.This article has taken the case analysis and text analysis method, the novel,television drama, games comparative analysis. Detailing analysis of the content from the text and narrative, and extend to copyright circulation problems. Using the intertextuality theory analyze the causes of network and communication strategies fiction film adaptation of the hit. Through research, I found an excellent adaptation of the film adaptations, the need for proper communication strategy: from the content itself,the need to grasp the content and the appropriateness of the subject matter, a reasonable plot machining; from the transmission and new approach, the traditional ways and new media to force; from the atmosphere and spread marketing model, the more is the need for continuous innovation.