Research On The Film And TV Adaptation Of Chinese Network Literature

Network technology has promoted the rise and development of literary websites,thus a large number of netizens have begun their literary creation on this platform.Network and online literature attract more and more audiences by virtue of their own advantages.The film and TV adaptation of network literature is the key way for the development of online art and film.In this way,many writers,directors and producers pay attention to the online literature,absorbing nutrients and enriching the contents of their film and television works.In the end,the readers of network literature have also become the major audience for the adaptation of the corresponding drama.This study started with the introduction to the current condition of film and TV adaptation of Chinese online literature,combining our multiculturalism with the literary pattern,and collecting film and television works adapted from online literature with high attention in recent years,among which cases were selected to be researched.Then it analyzed the elements of China's online literature that attract film and TV audiences,as well as the current problems aroused in the process of the adaptation.After comparing and analyzing the online literature and traditional literature,this paper interpreted the crucial elements of online literature that attract the audience.In the meantime,the intertextuality theory in the postmodernism is used as the basis for discussion,and the texts of online stories and their corresponding film and TV adaptations were taken as examples.Then this paper explained the breakthrough and innovation of the adaptation process,to further demonstrate the characteristics of the two different art modes in the intertextual transformation.Together with this,the SWOT analysis method is also adopted to analyze the progress of the film and TV adaptation of network literature,straightening out its development process in the past twenty years,identifying the internal strengths(S),the weaknesses(W),the external opportunities(O)and throwing down the gauntlet(T)of the development.Furthermore,it expounded the problems related with the present status of the film and TV adaptation of network literature,which have brought enlightenments to the public,so that the adaptation of the contemporary network literature can be alerted and endowed with references.And in the end,efforts and attempts have been served to expand a new dimension in the study of network literature.The chapters of this study are as follows:Introduction.Emphasis is placed on the research background,the significance of the research,current research status,research theories,research methods and the innovations in the domestic scope.1 Comparative analysis of online literature and traditional literature.It defines the concept of network literature,expounds the rise and development of Chinese network literature,and points out the characteristics of freedom,interaction and folkity of network literature.The comparison between network literature and traditional literature reveals differences in communication carriers and differences in content,spreading the difference between subject and object and the distinction in communication effects.2 Overview of the history of Chinese film and TV adaptation of network literature.The paper pointed out the three stages that the film and TV adaptation of online literature experienced: start-up stage,development stage and initial maturity stage.It also explained allied situation when the network literature and the dramas on film and TV first got connected,expounding the communicating contents,receptors,and effect of the adaptation of network literature.3 The elements that the internet literature attracts the film and television audiences.The network literature has the advantages of grounding,entertainment and popularization.The mainstream readers of network literature agree with the psychology that audience like to enjoy the movie with ease and resonance in passion.The similarity of media communication content is in line with the law of the spread of film and television drama.The success of The 33 Days of Lovelorn is mainly due to the film itself and effective marketing.4 Ways of adapting online novels into movies and television.The adaptation of online novels and TV series mainly includes faithful transmission and integration in the theme communication,in which the character mutation processing,character addition and deletion,and fiction to reality are the main methods adopted by online novels and film adaptation.In the meantime,the adaptation also includes some artistic transition in the narrative measures like narrative perspective,narrative sequence,narrative rhetoric,and narrative rhythm,etc.,reflecting the wisdom and art skills in the online literature adaptation into film and TV.5 Take the popular soap opera Hua Qiangu as an example,expounding the strategies of intertextual adaptation.It compares the novel of Hua Qiangu and its TV adaptation from the perspective of intertextuality,analyzing the two themes,plots,and characters,in order to find out the differences and similarities in the text and TV versions.6 Analysis of the current status of network literature and the developmental recommendations of the film and TV adaptation.It adopted SWOT analysis method to determine the advantages,disadvantages,opportunities and challenges of network literature and film adaptation,recommending to maintain the humanistic concern to strengthen the “literariness” in the film and TV adaptation.So that it can both contribute to tradition and keep up with the time,and at the same time be faithful to the original work,keep in touch with the readers,modify the online adaptation works.To achieve all these,the adaptation should better be done by the same online writer to enhance his degree of involvement,expand subject matter to ensure quality,build international brands build high-quality professional creative team,adopt standardized management,and build multi-layer audit system,etc.all in all,some specific measures are suggested to promote the development of network literature and film adaptation.The current IP film adaptation is hot,driving micro-movies and webcasts are also constantly heating up,providing the opportunities and challenges with the development of cultural globalization.Building a high-quality professional team,enhancing the ideological and artistic nature of creation,promoting the branding development of online literature and film adaptation works in China,actively expanding the extended industrial chain of film and television works,building an international branded Chinese cultural industry,are the goals and destination of China's film and TV adaptation of network literature in the future.