Research On The Domestic IP Adaptation In Intertextuality's Viewpoint

In recent years,due to the fact that IP movies have their own fan base,the ability to provide a certain market size,and the help of capital operations,the upsurge of buying,hoarding popular IP and film adaptation has quietly formed.This paper attempts to analyze the causes and problems of domestic IP adaptation movies by introducing John Fiske's "intertextuality" thoughts,combining analysis tools such as accompanying texts,intensive texts and "traversal" texts.The author's thinking about the solution to the problem contributes to the research of IP film.The thesis is divided into five parts.The introduction part mainly introduces the background and significance of the topic selection,the current research status,research methods and research innovations at home and abroad.The second part mainly introduces the development and characteristics of IP adaptation film and audience analysis.And the IP film analysis tools used in the thesis;the third part is to analyze the reasons for the popularity of domestic IP movies,namely the text value of IP,market value,and the experience value of IP movies;the fourth part analyzes the existence of the domestic IP adaptation film.The problem is that the filmmakers do not pay attention to the problems caused by the accompanying texts,the problems caused by the audience's “concomitant texts”;the fifth part,based on John Fiske's “textuality” thinking,how to maintain the domestic IP movies Heat,continuous popularity,put forward a little thinking of the author.That is,the creation should meet the requirements of the cultural background for the film,carefully choose the IP and coordinate the audience's needs,rationally use the publicity information to attract the audience,discover new types and new types to attract more audiences,positively evaluate the film promotion,link and watch the boosting domestic IP.The overall development of the film,sequel film development to ensure quality.