The Application Of Brush Strokes In Logo Design

With the rapid development of today’s society, enterprises not only should have good products, but also an excellent way of advertising. In various forms of advertising, corporate brand image which regard logo as core has been accepted by more and more people. Good brand like a silent salesman, which can improve the share and sales volume of commodity, make consumers exert a subtle sense of brand awareness, dependency and loyalty, and then bring long-term interests to enterprises.With the change of society and the development of economy, especially science and technology promote logo’s development, also affects people’s views and perceptions on logo as well. The traditional logo design is more and more difficult to meet the public’s aesthetic, so there is an urgent need for new logo design elements in the design world. The brushwork which was neglected elements in the past has been beginning to enter people’s vision, and gradually become popular in the developed countries such as European.In the process of research, the author is based on the related theories of logo design, brushwork elements, corporate brand and formal beauty rules, makes a comprehensive study on the brushwork in the use of logo design. And this paper is divided into five parts. The first part is the introduction, mainly introduces topic basis and previous research on this subject, points out the logical starting point and the research significance and so on; In the second part, through the definition of brushwork and logo, the author sets out to study the brushwork in ancient logo to provide historical support for the application of brushwork; The third part is the value analysis of brushwork in logo design, mainly analyses values from the logo to the enterprises themselves and brushwork to logo design two parts, and then the analysis on the logo design present situation, pointing out that brushwork has solved the logo of singleness and similarity largely; the fourth part including the scope of application of brushwork, the application strategy of brushwork in logo design, and focuses on the application methods in logo design. And the end is the proactive thinking of logo design; the fifth part is the conclusion. I hope to help readers have a new idea of logo design by reading this paper.