| With the development of science and technology, New media which changed the way of receiving information and dissemination for audience traditional appear constantly. The development of the new medium provides a new platform and channel for the spread of Islamic culture, which as well changes the Islamic culture from mysterious to reality.This paper adopts questionnaire surveys and interviews to study the Muslim college students dissemination behavior in Islamic culture by WeChat,i.e., what’s the motivation of Muslim college students to use WeChat spread islamic culture? What is the transmission frequency? What are the transmission channels and contents? Did the Muslim students satisfied the spread of islamic culture by WeChat? In this way, we can get the communicating forms and present situation of islamic culture in WeChat. In addition, the Muslim college students spread islamic culture, with Muslim students’ emotional communication and cultural exchange at the same time as well, so this paper analyzed and research the Muslim college students’ social support, Muslim students friends and their culture circle bring from WeChat.Finally, this paper summarizes the existing problems of the islamic culture spread in the WeChat and puts forward the improved method based on questionnaire survey.In this paper, the questionnaire design mainly include four problem,i.e., the Muslim college students social background, behavior of spread the islamic culture in WeChat which include motivation, time, frequency, content, channels and attitude, and WeChat circle of friends,WeChat composition and social support bring from WeChat. Through the design of questionnaire, interview, observation and theoretical research, this paper puts forward the following four assumptions,i.e.,(1)The motivation of Muslim students for learning islamic culture by WeChat is national feelings first, then learning knowledge, improving the religious belief and spreading islamic culture.(2)Different sexes leads to different knowledge acquisition of islamic culture.After questionnaire statistics and analysis, this article found the hypothesis of 2 was satisfy, hypothesis1 was not satisfy.While the questionnaire survey also shows that only 41% of the Muslim college students satisfied with the spread of islamic culture by WeChat, the other 59% of the Muslim college students not satisfied with the spread of islamic culture or depending on the circumstances by WeChat. Finally, by summarizing the users questionnaire, this article illuminates the existing problems of the islamic culture spread in the We Chat and presents the improved measures. |