Audience Based Analysis Of Attracting Prospective College Students Using Creative Video As A Means Of Advertising

With the development of Internet,the Internet video advertising become a way of recruitment of students on colleges and universities because the transmission speed,a variety of forms,large audience,enormous contents,etc.This paper uses the method of documents,surveys and other research methods.Through the ways about analyze audience's data to found the problems, and then combining the theory of advertising communication principle,Principle of Advertising,psychology,to solve these problems.This article is divided into five chapters: the first chapter(introduction) indicate the background of research,overviews the present situation and puts forward the main research contents and methods in this paper.Chapter two,exploring the historical evolution of the video to recruitment advertising on contemporary college, analyzing the widespread problems which are exist in recruitment advertising in colleges and universities, and emphasizes the importance of audience analysis for the admissions video advertising creation in colleges and universities.Chapter three,research audience's origin and the psychological factors how influence college enrollment video advertising audience,putting forward practical project based on the related theory of architecture and planning.Chapter four,through a large amount of data and questionnaire analysis,understanding the College admissions video ads to audiences of basic preferences and configuration. Then,to contact about the audience level and the psychological level for multi-angle analysis,according the results of data analysis to recruitment video advertising model design which name is DIGITAL MEDIA ART.Chapter five,through the analysis of DIGITAL MEDIA ART, parsing the following several aspects like script for the video advertising originality in the actual project,production process, the late communication etc.Chapter six,Summary and thinking, and give the outlook on college enrollment video advertising.and from theAngle of the audience looking for video advertising law of artistic creation, improving the performance of the video advertising effect.Study of college enrollment video advertising audience,creation process and the mode of transmission, etc.incorporation audience data analysis to provide more targeted delivery information to advertisers, audiences, video advertising forms,finally,enhancing the effect of advertising communication.