| The progress of science and technology promotes the development of new media and we media,revolution of which promotes the development of visual communication art design.Through the research on the topic background,it is found that under the influence of the new communication media,visual communication design gradually develops towards the polarization of two sides,namely,presents the dual trend of flattening and multi-dimensional dynamics.As a new thing and new media,LED full-information advertising machine has been widely used in commercial product display.What it presents is a brand new,true three-dimensional virtual hologram.This paper makes two hypotheses: hypothesis 1(H1)human eyes have unique visual perception characteristics for the images presented by LED full-information advertising machine;Hypothesis 2(H2)LED full information advertising machine can be well cross-applied with visual communication design.Then,this paper attempts to use the "gestalt" and other visual theories as well as the comparative analysis of visual perception characteristics with other media images to explore the visual perception characteristics of human eyes on 3d dynamic virtual holographic images presented by LED holographic advertising machine,that is,to demonstrate the rationality of hypothesis 1(H1).Finally,experimental holographic dynamic series poster design practice,questionnaire survey and data analysis were used to verify the rationality of hypothesis 2(H2). |
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