On Visualization In New Media Advertising Communication

With the technological innovation and progress,new media forms based on the Internet have quickly occupied all areas of social life and social development.The application of new media in the advertising industry has created a new world for advertising creativity on visual.New media advertising is subverting traditional advertising with new visual languages and communication methods.This article starts from the art of design and takes the changes brought about by new technologies to new media advertising as the starting point.It adopts the methods of case analysis,analysis and comparison,literature research,and comprehensive research to build on the existing research foundations related to new media advertising design.In the above,an objective analysis of the premise environment for the development and change of the visual presentation design of new media advertisements in China was made,which revealed the common problems in the design of new media advertisements in China,and proposed solutions to the problems.Through the analysis of excellent new media advertising cases at home and abroad,China's social background,technical background,and audience aesthetic changes,this paper explores the different characteristics of new media advertising in different application scenarios,and summarizes them accordingly.Design points for the visual presentation of different types of new media advertising,thereby guiding advertising practitioners to scientifically and efficiently realize the application value of visual presentation in the dissemination of new media advertising.There is no difference between the visual presentation of new media advertisements in static scenes,dynamic scenes or spatial scenes.Advertising practitioners should use appropriate carriers and design according to the scene in order to play a positive role of visual presentation in advertising dissemination.The end of this article looks forward to the development trend on visual in the advertising dissemination of new media.I hope that the discussion of this topic can inspire advertising practitioners to maximize the effectiveness of advertising while creating a better visual environment for the audience.