Jewelry Advertising Photography Design Of VENTI Based On Ego-futurism

The title of the design is " love V-life" jewelry advertising photography design.According to the Ego-futurism and VENTI's position “Freedom,Self,Self-confidence ”,shooting a set of advertising photography works for the young consumer groups who are the post 80 s,90s.Then apply these into the new conference in order to promote the brand image,achieve brand promotion,and promote Ego-futurism's development in new areas.Market research report: According to the requirements of VENTI brand,use questionnaires,data access,personal interview and other methods to research and analyze the advertising photography styles,expression characteristics and application methods of VENTI jewelry and other major jewelry brands.The aim is to find some issues like the same forms,obsolete ideas,lack of artistic effects and so on and the current demands of individuality,humanistic,pluralistic and artistic.Consequently it helps to get some inspiration and refine the design theme of Ego-futurism.Literature research report: According to the market demands analysis,take a research to literature theory of Ego-futurism.This paper mainly analyzes the rise of Futurism as a social trend of thought,the development in the fields of art and industry,the literary thought of Ego-futurism and the self-characteristics in the application.Summarize the artistic features of Ego-futurism,extract the visual expression methods in the advertising photography.Then it becomes the guidance to the design.Design process reports: Based on the grasp of market demand and the study of Ego-futurism,design a set of jewelry advertising photography works entitled "love V-life".Taking the VENTI brand concept which means focusing on women's heart as the starting point,divide “ego” into four groups,such as free,wild,strong and proud egos.A sense of science and technology will be as the main tune,which is the core of Futurism.VENTI is the symbol of "freedom,self,self-confidence " so that I imagine wearing the bracelets on the ear,wearing the collar in the chest,etc.These non-conventional wearing methods on the body reflect the "freedom" and show the unrestricted creativity of VENTI.Throughthe extraction of Ego-futurism elements and organizing model shooting,finish ten photography works which imply the meaning of “love V-life” — — “love future,love yourself”.Then take a record and summary.After that plan a "V-life" new conference and apply the photographic works to the posters,H5 Invitations,signature wall,site renderings and arm stickers.This design is guided by the jewelry market demands of the young consumers and Ego-futurism theory.Using the characters like future female warrior and the young women who are in pursuit of freedom and the unconventional wearing methods to show the art style of Ego-futurism.In addition,these photography products highlight the unrestrained creativity and the brand concept of VENTI which contains the meaning of "Do not have much,but have yourself ".In this way,can help to promote brand image and achieve brand promotion.