Research On Guichi Nuo Masks' Visual Image Design And Promotion

Our country has five thousand years of history,has a profound cultural accumulation,in the brilliant history and culture,traditional nuo culture as a magnificent in the historical culture,under the impact of the modern face death and absence or state,to protect and inherit the traditional folk culture is imminent.Modern idea,the modern way of life,the impact of modern aesthetic habits continuously with traditional culture.But,at the same time,the modern science and technology,modern ideas and the emergence of various new materials and has brought new opportunities for the traditional culture,traditional culture must grasp at this time and opportunity firmly,trying to get rid of the dilemma.Guichi nuo culture-as a representative of the traditional folk culture now facing a dilemma,how to find a way out in the rich material life and well-developed 21 st century ? The key to the Guichi nuo culture development predicament is to find the breakthrough point to solve the contradictions between the traditional and modern.Mask is the soul of nuo culture,nuo instrument,nuo dance,or exorcising,all around of nuo masks,"If a family lost mask,means the death of nuo activity".So,this article choose nuo masks as representative,tried to contribute ideas and exert efforts for Guichi nuo culture development and inheritance.In this article,In order to the clan who attend Qingshan temple fair in liu street in Guichi area as an example,to explore the nature of the nuo culture and the humanities background,simply introduces the guichi nuo culture evolution.Analyzed the cultural connotation and classification of the nuo masks,contrasted and analyzed the existing nuo masks on modelling and colors,summarized its modelling and artistic features.Using the methods of on-the-spot investigation visit to analysis Guichi nuo culture present development situation,summed up the reason.According to these reasons,the new method combining with the characteristics of the development of modern art and technology,put forward a series of transformation strategy feasibility.In visual design and promotion as the breakthrough point,not to interfere in Guichi nuo masks manufacture process and under the premise of nuo culture as far as possible,improve the audience attention to Guichi nuo culture.According to the proposed transformation of strategy,Redesign Guichi nuo mask images,using Qingshan temple fair as an example to design a set of visual system,and put forward the concrete promotion plan for reference.