The Design And Promotion Of The Cultural Visual Image Of The Reindeer In The Secret Environment

"Aolu guya" ewenke ethnic group is one of the three minorities in Inner Mongolia autonomous region,known as the "living fossil" of the northern hunting nationality.The production and lifestyle of its hunting style has formed a unique reindeer culture,which bears the long national culture and history of the ewenki.This topic in the aoluguya ewenke reindeer culture of visual image design and promotion as the research object,through to the aoluguya ewenke family production life style and the investigation of the folk art,to extract the "reindeer,pinch of Luo Zi,Mr Penn quarter" typical cultural symbols,by using the modern visual communication design theory and method,in order to find deer "shakotan coast" as the theme,let the audience-born in the 1980s and 1990s as they pursue reindeer culture.The overall design concept to "find" as the main line of visual image design,using generalization exaggeration,special-shaped isomorphism and repeat design interprets the theme image,in order to attract more audience understand the reindeer culture,understand and reindeer ewenki,get along with day and night,consciously engaged in reindeer culture protection,reindeer culture,heritage and development,into the construction of a unified multi-ethnic family in China.