Visual Image Design And Promotion Of Tham Culture

For hundreds of years,in the Mongolian and Tibetan long-term cultural exchanges,Tham has become a comprehensive art system integrating dance,music,folk custom,religion and drama,with the desire of the people for a better life,enriching the Mongolian People's daily entertainment life.Meanwhile,it is also the important embodiment of spirit of Mongolian culture.Culture is the main factor for the continuation of a nation,and the protection,inheritance and development of national culture are particularly important nowadays.But due to the diversified development of modern society,especially the impact of foreign culture and influence,a lot of traditional culture is fading.As one of the state-level non-material cultural heritage,Tham culture,It also faces many problems and challenges nowadays.From the perspective of art design,this paper studies the visual image design of Tham culture with new visual language and new communication methods,so as to protect and publicize the cultural heritage of Tham.This paper makes clear the visual context of Tham and forms a clear outline.It also finds out the entry point and combination of Tham and local cultural industry.Based on the above ideas,this paper analyzes the pattern of manifestation and artistic characteristics of Tham from the background,research significance and purpose of Tham.By collecting existing literature and materials and participating in field investigation,we summarize the typical visual elements in Tham culture.We extract the representative design elements from its masks,costumes,musical instruments,etc,combined with local economic conditions,to find the appropriate design orientation,using the modern visual communication design ideas and methods,with "nightmare" as the theme of visual image design and promotion.To fit modern people's aestheticconsciousness,we use the flattening technique of expression on the graphics,making the image bright and decorative,intended to attract audience attention and have the effect of visual communication,to provide the feasible plan for Tham culture and its derivative's promotion.It is hoped that through this design Tham can be expanded its influence as the new image in the society,make its derivatives more in line with the needs of the development of the local cultural industry so as to more effectively rich the local tourism and cultural market development and generate economic benefits.