Taiyuan Innovation Reform Pilot Area Brand Image Recognition System Design Study Of The Senses

In recent years,the state has promulgated the General Plan on Promoting the Overall Innovation Experiment in Some Regional Systems,and points out how to use the city’s own traditional cultural characteristics to shape the brand image of the innovation and reform pilot area is the problem that needs to be solved.Taiyuan as one of the innovation and reform area,the development of brand image is not satisfactory,which corresponds to its image does not match the nature.Therefore,the research content of this article from the urban brand image sensory identification point of view,through the Taiyuan Innovation and Reform Experimental Zone brand image sensory identification system to build and design,explore the city of Taiyuan cultural characteristics of the city brand image.The test is divided into four chapters.The first chapter summarizes the present situation and the main research methods of the urban brand image sensory recognition system at home and abroad and the innovation and reform experimental area.The second chapter is the relevant theoretical summary of the brand image sensory recognition system in the innovation and reform pilot area;the third chapter is a detailed analysis of the basic situation of Taiyuan Innovation and Reform Experimental Zone,on the basis of which completed the brand image of Taiyuan Sensory identification system construction,and through research to get the current Taiyuan brand image of the existing problems.The fifth chapter is based on The fourth chapter of the brand image of Taiyuan City,the analysis of sensory identification,given the system visual recognition,auditory recognition,tactile recognition,smell and taste recognition of the five sensory identification of design ideas,hope to guide practice.