The Image In The Visual Recognition System To Expand And Possibilities

From 1907 when the founder of German modern design, Peter Behrens designed the first Western corporate identity and corporate image of integrity for Electric Industries (AEG), as a modern corporate image design systematic beginning, till now, there has been a progress of several decades, during which many designers have made attempts and practices of diverse design methods. With the economic development of China, from the introduction of visual identity design patterns and methods in the beginning of reform, until today, after many years'development, the recognition design not only has caused numerous outstanding recognition system designs, but also has resulted in injection great cultural interpretation and economic value of enterprise culture. However, as more and more people are concerned about identity design, and need to import to the visual culture of the enterprise to enhance the value of spiritual values and other factors of production, thus leading to a growing number of people in a short time to increase the number of design while neglecting the importance of design quality, who has an excessive reliance on the old model and does not explore identity design of the real culture and values back the enterprises and make identify become rigid or not "identified"In this article, the author, hoping through the scalability research of the logo design of "Jin Merchants Bank" logo design, and application of VI, tries to use the design behavior to change the regulation of traditional identity design, based of the color psychology, with the application of the digital media elements joined, to form a dynamic design and static design interrelated manner and to deal with abstract images and rich colors give the banking industry into changing the sense of apathy, alienation, and brought to the user is different from the past, rich sense of fun and wisdom design, and tries to expand new applications based on the traditional visual identification, and the expand possibility of the system based on the established model and the application under the plurality and scalability, and form a relatively unique system of visual communication features and applications.