Discourse Production And Cultural Representation Of Chinese Films From 2003 To 2009

Since the beginning of 2003,China film officially opened to comprehensively promote the industrialization process of reform in the national policy under the guidance of the market led,government guidance model for the development of film industry,the vitality and vigor of the hitherto unknown.The government guiding principle makes limited capital access,private enterprises access and industrial chain infrastructure construction was further relaxed,under the background of globalization to promote the film co production around the film technology and cultural exchanges,and adds weight to China favorable against Hollywood movie film;and market leading principle determines the filmmakers need to have the market awareness,actively in the past by the author as the leading creative way to adjust for the audience as the leading creative way: "hero","the promise","Curse of the Golden Flower" as the representative of the blockbuster era,and did not get the market and the audience's identity,the filmmakers started by the middle-aged people,emotional crisis the changes of the times in small characters,new social relations and other issues of image expression,to rediscover the social emotional identity "Cara is a dog" and other films have been born.In 2007,"Crazy Stone","crazy car" and other small cost black humor movie they carry at A new force suddenly rises.,deep on the bottom of the depression will displace Chinese films began to appear clever,pan entertainment trend.At the same time,digital technology boost the change of industry structure and development of the digital technology to replace the traditional film,new media era,3D and IMAX on visual quality and higher requirements,have undergone many changes in the production,circulation,and compared with the past films,and these changes also boost the entertainment to culture in the consumer society problems.It can be said that the 2010 Chinese movie box office first break billion mark,is inseparable with the efforts of 2003-2009 Chinese film comprehensively promote the industrialization reform seven years ago,the discourse production and cultural characterization of Chinese movies during this period is more necessary.