Shandong Folk Art Experience Consumption Research

Folk art,as the crystallization of the wisdom of the nation,has become a new resource and field for the development of the cultural industry.The wisdom of folk art is exquisite,the vitality of life and growth in nature,from the fine traditional Chinese culture broad and profound Chinese traditional and folk life rich and colorful.In modern society,not only to protect and inherit the folk culture,but also to develop the cultural industry,to further develop.On the basis of market research,master the consumption status of folk art,reasonably grasp the law of folk art,and promote the optimization and upgrading of consumption structure.To provide a theoretical basis for the guidance of the people's cultural and artistic activities,and can make a positive guide to the practical aspects of inheritance,protection and utilization,so as to make the people's cultural and artistic life more colorful.The purpose of this study is that through the statistical method to the Shandong province folk art consumption investigation and study,understand the consumption status of folk art and consumer demand characteristics,analysis of the influencing factors of consumption of folk art,folk art trend of consumption and the deep reasons to sort out.In this paper,the basic framework as follows: the first part is sketch of the research background,purpose and significance,research methods.The second part is the folk art experience consumption influencing factors of qualitative analysis.Introduce consumer society theory,and analyze the theory of consumer society of shandong folk art the influence of the consumer experience.Then introduce cultural field theory,field theory and analyze the culture consumption experience of Shandong folk art.Folk art experience consumer research influence factors of quantitative analysis.First of all,the statistical investigation objects basic characteristics,basic situation and consumers and then made a frequency analysis of the data,cross analysis and chi-square test,grasp the present situation of Shandong folk art experience consumption influencing factors.The fourth part is the investigation conclusions and Suggestions.Through the analysis of folk art experience consumption is positively related to the income is not strict,but it is widely accepted less fares.In view of the conclusion,respectively for the government,the folk art performance,consumers different Suggestions and countermeasures are put forward.The fifth part,insufficient research and prospects.Put forward the limitations of this study and on the outlook for further research.