| In the recent years,cultural tourism has flourished.But it has shown different characteristics from the past in the new consumer environment,which is concluded as that tourists attach more importance to tourism experience than ever before.The reason is mainly due to the change from the pattern of consumer behavior of tourists in the consumer society.In addition,the cultural tourism development environment has also changed.Faced with the serious homogenization of competition,tourist operators undertake to change the development of tourism resources and business philosophy,as well as paying more attention to the cultural connotation of tourism resources.At the same time,with the national policy to encourage tourism development of folk resources,folk art eventually come into the mind of tourism developers,and gain the favor of tourism developers and tourists with its advantages under of joint action of the three aforementioned forces.The first chapter of this paper discusses the symbolic aesthetic value of folk art in cultural tourism.The folk art,tourism aesthetic object,possesses not only the eternal form of artistic beauty but profound connotation of national spirit.In addition to evoking the tourists’ aesthetic experience,in the tourism activities,folk art can also deepen the aesthetic connotation of tourists,which expands the tourism aesthetic in time and space.The aesthetic appreciation of folk art in cultural tourism is realized by its symbolic resources.in modern consumer society,consumers are in pursuit of symbolic value consumption for establishing unique status,during the establishment of which symbol plays an important role as a media.By discussing formation process of the symbolic value-added effect,this chapter aims to construct the aesthetic appreciation value of folk art in cultural tourism.The second chapter discusses the consumption experience value of folk art in cultural tourism.From the perspective of experience generation,theproduction of tourism experience is the result of interaction between tourists and tourist field,and it is embodied in seven modes: aesthetic,cognition,communication,imitation,entertainment and game.With its characteristics of aesthetic,intellectual,group,entertaining and participatory,folk art can furthest satisfy the needs of tourists in the tourism activities to achieve the escalation of tourist experience.The folk art of performing arts in the large-scale scenic spots,in particular,brings extreme play to tourist experience with its characteristics of strong interaction,participation and entertainment in the modern technology.The third chapter discusses the principles and mode of folk art’s value realization in cultural tourism.In the context of positive market and policies,folk art and cultural tourism usher the development of historic opportunity.The unity of social,economic and cultural benefits can be realized by blending folk art and cultural tourism.This chapter,on basis of case study and aforementioned theoretical framework,puts forward specific principles and referential mode of folk art’s value realization,such as the principle of market orientation,cultural attribute,and imitativeness and the referential mode of original ecology,theme park and theme activities. |
