| With the rapid development of new media technologies,Commercial micro-filmadvertising increasingly present in people’s eyes—Combination of micro-film andadvertising.Commercial micro-film advertising have artistic features and it carries theultimate purpose of advertising promotional products and promotional products mainidea.Therefore, it is necessary to carry out commercial micro-film advertising research in thefield of communication.When2010The word“micro-film”first appeared，Micro-film and micro-film advertisinghas been blurred boundaries，Micro-film advertising is always defined as a micro-movie“vassal goods” or “similar goods”，It does not have a clear concept of classification.Thepaper through literature, theoretical studies and examples demonstrate methods，Communication as a support，First introduced commercial micro-film advertising filmadvertising and micro propagation environment and the emergence and development statusin recent years, Then give the definition of commercial micro-film advertising，Analysis ofthe similarities and differences between commercial advertising and micro-film micro-film,traditional advertising，Commercial films with micro-micro-film advertising and traditionaladvertising do not have the characteristics，so they can not be confused.The second sectiondescribes commercial micro-film advertising have diversified producers，and audiences toplay “triple identity”，Commercial micro film advertising have old and new mediaplatforms.Finally, the analysis by comparing examples to clarify the commercial micro-filmadvertising unique artistic performance and results.Commercial micro-film advertising isbooming development as a new form of advertising in the new media platform.But we havefew theoretical studies，To use the communication theory，Defined commercial micro-filmadvertising and analyze their propagation and dissemination of results，hope to provide atheoretical basis for the development of commercial micro-film advertising. |
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