| Variety of TV sports columns,expand the new content for the development of undertakings of physical culture and sports,provided a showcase for the spread of sports culture,the core values of socialism advocates opens a new way.Mass spiritual and cultural needs to get great satisfaction,at the same time,the domestic new media attention to the TV sports communication,just gave a very good demand for public resources and platforms.Social needs are changing all the time,to meet the needs of audience diversity and columns positioning and development,the makers of the television sports program,audience,management department should have a correct understanding of the value pursuit of each episode to guide practice to enrich the program with correct value pursuit of value connotation,better make TV sports industry sustainable development.In this study refer to a large number of relevant sports documentary and value pursuit,on the basis of related literature,literature material law,expert interview method,video observation,case analysis and other methods,from 2010 to 2017,CCTV "sports world" in the series to select 50programme(30,2010 and 2017,20)as the research object.Through the comparison and analysis,thought:1.The sports world "is China's only a TV sports columns documentary,this column is the model of sports TV documentary.It broadcast to separate for a long time in our country sports documentary film,the condition of a limited number of painting a perfect end,its production level is an indicator of our country sports documentary film.2.According to China central television(CCTV-5)in 2016 ratings analysis report and the comprehensive evaluation results show "data analysis,at the same time a broadcast of the five shift key column" sports world "ratings in the fourth,column at present is in a state of" low ratings high satisfaction ".Therefore,we need to further discuss and research,to make it through,filming,editing,publicity aspects such as improvement and innovation to demand changing audience appreciation.3.The sports world "documentary value pursuit,by various means state propaganda of socialist core values,and columns by content to reflect value pursuit and pass values or a minority,in the form of column documentary in aspects such as narrative voice,selected topic contents,editing shows its value guidance.4.Multiple factors such as restriction of the system,cultural value and economic value of contradictions still highlights in the planting process,the sports world "to humanistic value as the starting point to the value of various to determine the core value of the column,so as to realize the maximization of value pursuit and optimization.subject content,the brand value,meet the demand of audience TV culture of social value and cultural value.At the same time,aesthetic,narrative voice,lens language also realizing the maximization of value pursuit.Thus suggested that:(1)strengthen the program production and editing,promote the diversification of value.(2)enhance columns brand publicity,reduce the distance with the audience.(3)strengthen policy and "Internet +" model,using multi-channel propaganda and promotion,broadening the broadcast platform in order to satisfy the demands of the audience. |
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