Study On Cultural Discount Of China-korea Co-production

After the new century,the process of globalization has become more and more accelerated.It has become a torrent that can not be blocked by the society.It has penetrated into all aspects of human society development and life.In this context,the mass media(Internet,film and television)the style is undergoing a more and more important changes,the film as one of the most effective one of the media,with the expression of the rich,verbal and emotional interpretation of the vision,has become the most as a way in a wide range of cultural exchanges between different countries,with their strong cultural charm.In the process of rapid development of China film industry,China in the international film market continues to develop,to tune based film market expansion has become an integral part of the film industry is very important China.In Chinese co productions in the market,with the object and from the regional perspective,the majority is in Japan,South Korea,the United States and other countries.From the current situation,the China Coproductions did not receive good benefit in the dissemination of results,the scale of development and market evaluation,this type is in Coproductions itself,but also the international communication and film culture between the discount.In view of this,this thesis choose the cooperation between China and South Korea film from the perspective of the research of cultural discount,aims to explore the effect of co-productions between China and Korea accept problems in international communication,the market from the perspective of culture,and puts forward the cultural discount and avoidance strategy.This thesis focuses on the cultural discount problem of China-Korea Co-production,this is a problem in the field of film culture communication differences subject.Based on the theory of literature review,starting from the history of the development of China-Korea Co-production,mining through the history of China-Korea Co-production,further analysis of the situation in terms of cooperation between China and South Korea as well as in the movie"China-Korea Film Co-production agreement" appears to promote;after the key from the social culture,culture and cinema type the culture of the three aspects of China-Korea Co-production of cultural background analysis;and from the perspective of diversification,the specific analysis of China-Korea Co-production international communication,cultural producers of encoding and decoding and marketing;in addition to the evaluation of the audience,China-Korea Co-production in China and South Korea on the market and the market effect of text interpretation are described;finally,on the basis of the above analysis,the author concludes the reasons of cultural discount between China-Korea,and put forward the corresponding Avoidance strategy.This study will further enrich and promote the domestic research of the theory of Co productions the added significance,at the same time,to solve the problem Chinese in the face of international cultural differences in Co productions in the development process,with a positive and practical role to develop coping strategies.