The Analysis And Practice Of Guiping City Brand Image Design

The image of a region is the overall feeling and impression that this region brings to people. The formation and development of this region is a complex process covering spiritual civilization, material civilization and political civilization. It includes the cultural, economic and political aspects of the region,As well as ecological resources, city appearance, social order, the quality of the public and other factors.Guiping City, alias Xunzhou, located in the southeast of Guangxi. It is a beautiful and full of cultural ancient charm of the ancient city of the Millennium,with the Xishan, Da Teng Gap, Whitehead Cave, Longtan National Forest Park,the Taiping Heavenly Kingdom Jintian Uprising ruins, Luo unique rich ecological and natural landscape, landscape and historical and cultural landscape, is Southern China's first "Buddhist culture" as the leading tourist city, Guiping Zhang head puppetry and other cultural characteristics for the place to add more cultural color, and these factors are the region's wealth,good image of the region is a huge intangible assets, improve the competitiveness of the region. With the cohesion, attraction and radiation more,so as to promote the overall development of the city.