Application Of Regional Culture In The City Brand Design

With the modernization and internationalization of urban development, cities pay a high degree of attention to the brand image and the image building has been carried out in full swing. City brand image and corporate brand image is different in that the city has a long history and unique local culture. Urban brand image design is not the visual design itself. Therefore, more effort should be carried out to summarize the local culture, as well as present it in the form of visual form. To sum up, local culture plays a vital rolein the design of the brand image of the city.Through the study of application of regional culture in urban brand image and by refining and applying visual expression of regional culture, the aim of this paper is to provide with the people with a more intuitive understanding of the regional culture shape, as well as provide more design methods and ideas for spreading and building the city brand images. The paper consists of five chapters, reviewing the method of application of regional culture in the city’s brand image from theory to practice. Through the case study of cities at home and abroad, good design methods in these case studies are analyzed. By combining with local culture, new visual design method sare summarized, comprehensively upgrading the cities’ image from two approaches such as design element and performance practices. Secondly, from the perspective of the design process and by summarizing research methods of regional culture concept and visual design, we obtained the following four expressions such as summing-up method, image-text method, graphic element recombination method, abstract generalization abstraction. Finally, detailed analysis and summary of the cultural characteristics of the Dunhuang is carried out, namelya detailed analysis and summary of the evolution and development of Dunhuang frescoes character, pattern and color, and elements of visual symbols of Dunhuang geographical. Cultural characteristics are extracted and system design of basic system recognition of the urban brand image of Dunhuang is provided. Besides, the targeted audience is analyzed and promotional strategy is made. At last, according to the targeted urban brand image design application system, the city is comprehensively promoted.In short, with the development of urban modernization, application of the brand image of the city is an essential part of the city in the development of regional culture in the New Era. The visual expression of regional culture promotes general public perception of the city and strengthens their comprehensive understanding, as well as their sense of identity and belonging. It helps to promote and advertise the city, as well as to enhance people’s impression of the city.