| With the development of economic,people’s demand for the product concept has changed,not just to meet its own material aspects of satisfaction,instead more focused on its spiritual needs met.Therefore it has become a new design trend which in order to design fully personalized attention to people’s inner feelings and spiritual needs 。 At the same time,in order to gain advantage in the fierce market competition,enterprise has transited the product design concept which from " meet the design requirements" to "meet customer demand for personalized," the fastest,lowest cost to provide the best quality products to respond quickly to market,and therefore mass production personalized custom design emerged.Different from other areas of ceramic industry of large-scale mechanized production model,the characteristics of ceramics for daily use system,that individual ceramic studio,which is characterized by small batch production,has a strong technology capability,a relatively high degree of customization,invisible among mass production personalized custom design to create an ideal environment.The text through individual studio which in Jingdezhen Ceramic Case conducted field research analysis,and for individual custom design studio ceramics for daily use ceramic creations summarizing success stories,so the system of daily ceramic design creation flow customization design innovation,with full respect for product personalization features at the same time,carry out small batch production,reduce product costs,focus on the individual needs of the average consumer,so that the Jingdezhen ceramics for daily use truly unique,innovative,personalized products and cultural.This paper reviews the use of field survey,conceptual analysis,comparative research,interdisciplinary research,case analysis and other methods,by conducting studies and research status of individual Jingdezhen Development of studio for developing customized background and current situation,the amount of lead personalize the production of custom design patterns,while its design analysis,design and explore the relationship between the production of personalized,individualized mass production by studying the classification and product combinations to verify the application in individual porcelain studio feasibility design schema. |