Research On The Design And Application Of IP Images Of Individual Studios In Jingdezhen

With the rapid development of the mobile internet,receiving information in the form of short videos and pictures through various media software has become the norm.In such a society with a complex amount of information and great cultural integration,acceptability and high recognition are particularly important.Transformation of design thinking,comprehensive consideration of the current context and social development orientation is an important direction for the ceramic industry to break through the use of functional,decorative techniques for design content.The high degree of openness in the cultural industry has led to the creation of the IP concept,and the IP-based of brands has become a new development trend.The combination of IP image design and individual studio ceramic product design aims to explore a new design idea and development direction for individual ceramic studios.This paper will take the design and application of IP images in the ceramic products of individual studios in Jingdezhen as the research content,combining personal practical experience and describing from the following contents:In the first part,the development of IP is first theoretically sorted out in chronological order,listing the classic IP images in the market and studying their characteristics and development plans.This is followed by a survey of the current business situation of individual ceramic studios in Jingdezhen.Based on the market research,the reasons affecting their development are outlined in terms of geographical location,product content and market demand,and then the concept of brand image is introduced,listing the existing IP images of ceramic studios in the market and related products.In the second part,the concept and characteristics of IP images are firstly explained,followed by an overview of the current situation of individual ceramic studio operations and an analysis of their product characteristics,and finally the conclusion that IP images can contribute to the brand development of individual ceramic studios.The third part is a review of the application of the IP image "Pada" to the design of ceramic products in individual studios.Taking the design and practice of the IP image "Pada" on ceramic products as an example,the first part is based on the experimentation of the internal structure of the product to enrich its image content,then through theoretical research and material collection,the story content is further constructed,and finally combined with the practice results to look forward to the future development trend,also hoping that through this Through this design application and theoretical research,we hope to provide relevant practitioners with reference experience.