Improvement Strategy Of Cultural Soft Power Of Film Industry

With global trade and cultural prosperity and development of countries in the world recognize the importance of cultural soft power and urgency,and therefore in the rapid development of cultural industries in various countries.Although our With global trade and cultural prosperity and development of the world recognize the importance of cultural soft power of countries,so the cultural industries in many countries are developing rapidly.Although our country's economic development in recent years,achieved remarkable results,the trade surplus has brought great benefits,but the speed of economic development and cultural products export far to match the need to strengthen our country's cultural soft power construction,improve the external influence of Chinese culture force.October 2014,Xi Jinping,general secretary of the literary work conference speech made it clear that to meet market demand in literature and art,and tap the commercial value,we must also actively take up demonstrates spirit of the times,lead the social climate of responsibility,which is Chinese movie creation pointed in the right direction.Movie powerful vector features make it a symbol of cultural transmission power,the film can show and share all kinds of information and cultural resources,it has a strong driving force to promote international cultural exchange,so the development of the film industry will help improve the country's cultural soft power?Thesis film industry cultural soft power as an object of study,the first of the basic concepts of film culture soft power theory expounded;secondly to experience the United States,Japan,South Korea,the film industry,cultural soft stronger countries were analyzed for reference,third,using the method of SWOT analysis opportunities for China's cultural soft power to enhance the film industry faces challenges,strengths and weaknesses,namely the international film industry is facing fierce competition,China's film industry is not strong sense of mission to deliver value and other challenges,although our current movies industrial chain is missing,status is not high,a large trade deficit,lack of personnel and other issues,but relying on the country's rich cultural resources and broad market demand advantage,with the current market and excellent investment environment in the golden period of development of Chinese film industry opportunities,and establish a sense of responsibility,improve risk,a sense of crisis,spread mainstream values,enhance thepromotion of film art technology and quality,to achieve long-tailed value of Chinese cinema,and finally to improve China's cultural soft power that goal.Thesis cultural soft power and film industries combined,by comparing the country with his own movie business situation and the international competitiveness of the film industry to evaluate cultural soft power,to make "evidence-based",and then in the perspective of cultural soft power construction of China's film industry made a movie content "agenda-setting",the international trading system movie,film industry and policy recommendations related to industrial integration development.