Research On The Display Design Of Franchised Stores For First-Tier Sports Shoes And Clothes Brands

With the manufacturing industry's transformation and upgrading in China,the Sports Shoes and clothes manufacturing industry is gradually transformed from simple OEM product processing into brand construction.With the deepening of the brand path of the Sports Shoes and clothes enterprises,there is something to be inevitable in the related capital operation.To respond the impact from international brands,such as resource integration,industrial restructuring,industrial upgrading,etc.There are so many phenomenon of simulate the foreign style features in the display and design of franchised stores,as there is a late start development among the Sports Shoes and clothes enterprises in our country.The cause of this phenomenon contains there are so lack systematic planning in overall,less of the design factors and appropriate atmosphere.Besides,the construction of discipline is not enough in our country,cause a series of problems like exist lack of creativity?lack of system planning etc.in the display design of franchised stores for First-tier Sports Shoes and clothes.Under this situation,the purpose of research on the display and design of franchised stores for first-tier Sports Shoes and clothes is to arouse the attention of relevant enterprises,as in a well,prompted them to actively strengthen the stores' display design.The objective of the first-tier brands are based on the field which in the Sports Shoes and clothes.Let's briefly define some of the roles,the first-tier brands should be leading in such as terms of fashion,technology,function etc.at the country and abroad.In the industry should also have strong leadership and influences.Brands such as Nike,Adidas,An-ta,Lining,etc.Namely,there are more actual strength to conduct display design systematic and comprehensive of these enterprises.However,the styles and categories belonging to the first-tier brands are comprehensive,can be almost covered all of the items in the Sports Shoes and clothes products.In summary,there is a very high value and pertinence on this research,also a systematic guiding significance in related industries for the concrete application.The visual angle of this paper is the first-tier sports shoes and clothes brands' franchised stores.The research starts from the macro display design of the Sports Shoes and clothes' franchised stores,as the focus is on the presentation form of display design,the goal is to supplement and improve the relevant theory.The characteristics of the research close correlation with the consumer market,there is a strong unique pertinence and high discipline integration in it.The main contents of this study include the following parts:First component,the research group make a study of the elements,angles and details through the field market survey and test analysis.The research summarizes the display design's principles and methods in the franchised stores of first-tier Sports Shoes and clothes systematically,provides the theoretical foundation for the Sports Shoes and clothes enterprises in terms of franchised store display.Second component,give a research on different display design compositions' influences on consumers systematically which in the franchised stores of first-tier Sports Shoes and clothes brands.Give a systematic guidance document from the perspectives of consumption psychology and design psychology etc.Thirdly,the group makes a all-round specific research on the franchised stores of first-tier Sports Shoes and clothes brands' display design from the perspective of discipline integration.What they researched contains the multidisciplinary perspectives of environment design science,color design science,consumption psychology science,marketing science,design constitution science,display design science,lighting design science,etc.The purpose of this project is to research the design principles and systematic methods on the franchised stores of first-tier sports shoes and clothes brands' display design,and given a systematic technology and theoretical guidance system.In order to further enhance the sports shoes and clothes brands stores' display design level,to enhance the brands stores' image,to enhance the vitality of the brand marketing,to improve the display efficiency and economic benefits,assist the sports shoes and clothes brands' enterprise to set up the scientific design concept.Moreover,the research can enrich and perfect the achievements on the franchised stores of first-tier sports shoes and clothes brands' display design in our country.