Discussion On The Display Design Mode Of Local Adult Women's Clothing Brand Specialty Stores

With the rapid development of market economy in China,increasingly broadening the channels for public consumption,exclusive agencies in commercial exhibition as a system,which have gradually become the most typical commercial space in our country,and usually have been chosen as a commercial exhibition model by many clothing brands.Since the reform and opening-up,Native clothing exclusive agencies have developed for more than twenty years,many good cases have been designed,such as Exception dress,Jiangnan commoner,Romance,etc.which ranking in the domestic first ten,have their own characteristics in exclusive agencies design.But compare to brand clothing stores in the international metropolises like Newyork,Paris,and so on,internal designs are so puerile like a newborn baby.Those who experienced more than two hundred years history of the "Time-honored Brand" clothing stores,are pointing out the correct road for the domestic brand store that walking in the way of exploration.But when you are learning,how to make exclusive agencies localization,how to gain a foothold in the international arena,every designer will encounter these problems.The thesis of this article is to explore the interior design in native adult female brand stores of exhibition design mode,the key point of this article is to discuss how to design internal adult female brand stores and probe into the development trend of internal adult female brand stores from two directions include the design of visual display,colour of the display and lighting.At the end of the article,the author uses the way of designing Fish brand clothing as a example,to analyze how to make exclusive agencies more localization and how to make it more in line with the aesthetic needs of the female consumer groups.