Dynamic Research In Graphic Design Under Background Of New Media

In the era of new media,with the development of science&technology and the fast lifestyle,the life of people is changing a lot on every side,especially the way and psychology of reading.We are gradually approaching into an era of reading graphics.As the key part of design and the important carrier of information dissemination,graphics always plays an important role in planar media.The rapid development of digital,networking technology makes information spread more quickly and increases the amount of information dissemination.In the era of information explosion under the background of new media,graphic design is facing new challenges.People acquire information mainly through digital technology,and if the graphic design is based on two-dimensional and static expressions,it will not be plentiful and impressive and will be drowned in the multifarious information.It is becoming a big problem and a design direction for designers how to make graphics to be attractive,vivid while transiting information more quickly and accurately.With the development of new media technology,mobile media such as Internet,cellphone,panel computer provide space and platform for graphic design.Designers create plentiful expressions and visual languages of graphic design,with the help of combination of design and new media technology after continuous exploring.Dynamics has become the development trends of graphic design.Dynamic expression of graphics contains much more information than static,and it increases the practicability and functionality of graphic design.Moreover,dynamic graphic design attracts the audience by lively visual expression and strong information impression,and it also satisfies the aesthetic need of the audience more impressively.Dynamics has become a trend of graphic design in era of new media.This thesis contains six chapters.The first chapter analyzes characteristics of new media era,and states that dynamics is the development trend in graphic design in new media era.The second chapter defines dynamic graphic design in new media era,and based on different realizations,divides dynamic graphic design into two types:tension graphics and digital dynamic graphics,followed by the comparative analysis.The third chapter analyzes the expressions of tension graphics and digital dynamic graphics.The fourth chapter concludes expressive characteristics and values of dynamic graphic design.The fifth chapter analyzes the applications and case studies of dynamics graphic design in visual transmission based on the theory of dynamic graphic design.The last chapter analyzes the problems and solutions in development of dynamic graphic design according to the above applications of dynamic graphic designAs a whole,this thesis analyzes dynamics of graphic design,the classification of realization of dynamic graphic design and the different dynamic expressions.And this thesis puts forward a research system of dynamic graphic design in new media era based on the characteristics and requests of new media era.Hopefully,this thesis can contribute to the research of dynamic graphic design in the future.