The Innovative Research Of Dynamic Graphic Design In New Media Age

Graphic design is now a very important part of design. Excellent graphic design work cannot only deliver a preset message to the audience, and can make them get edification of thearts and aesthetic enjoyment. In this era of information explosion, faster and more accuratedesign can be able to get the public’s favor. With the new media technologies broaddevelopment, especially miniaturization of the mobile terminal and related technologies,making the means to receive information and media terminal has undergone tremendouschanges; it also brings a wealth of graphic design medium. From the most common paperproducts to the current popular tablet computers are available for graphic design work.Therefore, the development of modern advanced technology makes dynamic graphic possible,which previously in static state. In the new media platforms, the dynamic process will makethe amount of information that is contained in graphic work far beyond its static form, whichgreatly increases the functionality of graphic design works. In addition, changes brought bydynamic design also making viewer generate more emotional resonance and viewing pleasure,further increasing its fun. In order to get new understanding and enlightenment, we need toconduct depth study in dynamic graphic design performance in new media age.This paper describes the concepts and advantages of new media, as well as in the context ofthe new media age graphic design and its characteristics in commercial applications. First ofall, explore necessity and new features of dynamic graphic design in the new media age.Secondly, starting from the key elements, study the feasibility of dynamic graphic design onthe practical cases. Thirdly, from the composition way, production software, design aspects,finding the dynamic graphic design theory and methods combined with case studies anddesign practice. Through this research, make new breakthroughs in creative thinking andmanifestation. Let graphic design to better suit the modern lifestyle, to better serve thecommunity.