The Application Of Dynamic Graphic Design In Advertisement

Dynamic graphic design refers to design of graphics in film, video or computer animation such dynamic conditions. Common examples are fonts and graphics of film titles and the end of the movie, TV show opening sequence, or a television channel of three-dimensional rotation. The development and application of dynamic graphics from now appears to concern with the digital technology and the Internet technology are closely related. Dynamic graphics with its unique dynamic design and time of design and its effective information communication characteristics and rich visual effect will lead to new design trends. With the arrival of the era of visual consumption, the presentation of the presentation will also change with the new design trend.The purpose of this thesis is to digital technology and Internet development situation of dynamic graphic design publicity at home and abroad, the dynamic graphics design the relationship between the basic characteristics and static graphic design were analyzed, motion graphic design, space and time of application of theoretical research, arrange dynamic graphics in a promotional video application situation and on a large number of dynamic graphics Promo were summed up different forms from the propaganda film development in the perspective of times environment, consumer psychology, inferred future publicity creative film production showed a new trend. Dynamic graphics can use animation and computer special effects to show general practical shooting can not achieve content, such as any image, background picture effect, in the comprehensive use of graphic design, film and television, music theory to create a conform to the demands of the products, but also has strong visual impact force and auditory appeal Promo. In the promotional film will be the image of the image of the abstract metaphor, the boring concept is more interesting. Let the Internet current get greater diffusion. Finally the dynamic graphic design is the method of promo emerging creative design way.