Packaging Design Serialization Of Silver Products In Fenghuangyihao

In the famous tourism ancient city of Fenghuang,Miao silver produ cts can be said to occupy the vast majority of Fenghuang tourism product s market.Miao silver art loaded a rich national culture and aesthetic taste.I focus on the discussion of similarities between Miao silver art and packagingdesign art and try to improve the designs of silver products' pa ckaging nowadays,in order to making "Fenghuangyihao" silver shop into t he most special series in packaging desig-n,because the Miao silverware c ulture should be expressed better through productpackaging.This paper is mainly divided into the following three parts.First,through the comparison of the status and level of the domestic and foreign silver packaging design,we should achieve an overall control in packaging of silver products,turn the excellent design into motive power for making this paper perfect,and avoid the occurrence of existing proble ms in the design.Second,according to the market research,we should mak e an appropriate brand positioning,Find a breakthrough in the serializatio n design of the brand packaging.Third,through the analysis of the Miao culture and silver production,the interpretation of the traditional pattern of the silver,we are trying to form a series of packaging design,determin e the brand logo,design styles,packaging structure,material selection and poster.design,adhere to the principles of conservation,convenience,hu manity and reduction.Through the analysis of the design practice,we want to increase the Fenghuangyihao shop's influence in Fenghuang,as well as silver packagi ng industry and the community.